My coaching journey has been an interesting one.  Plenty of highs (winning awards and publishing best-sellers) and a couple of lows (giving away too much for free and questioning if I my business could really make money).

I got through it though!  I've learned so much and spent a pretty penny on every course you can think of.  My pet peeve in the coaching industry is programs being sold that don't deliver (I've been on the receiving end of way too many).

My purpose in life is to build a business I love, that is honest to the core and super successful because of it!

Hi, I'm Deirdre – but you can call me Dee!

I've been coaching for over 15 years and can't imagine doing anything else.

And as corny as that may sound it is based on my own experiences.  It hasn't always been easy and I haven't always gotten it right first time but when I've persisted I've achieved.  I've had to learn patience (much to my despair) but it's always been worth the wait!

I think the biggest lie we are sold about being a commercially successful coach is that it happens quickly.  And whilst I was able to make it work financially from the get-go it certainly took way longer that I had expected to get my business to a place where it could sustain me consistently.

And I am now grateful for the time it took because I have learned exactly what it takes and I can share those lessons, honestly and easily, with you. And that's why I feel I´m uniquely positioned to guarantee results from my programs.  

My passion (and biz) is fuelled by a belief that anything is possible if you want it badly enough.

Glass half full is my state of mind.

my business values

Marvelous Maurizio 

Who has my heart, forever


Family and friends

What makes me smile 


my favourite things

my mum

Living in Lisbon

Most recent joy in my life


A Deep Desire for Freedom

What motivates me the most


People Watching & Coffee

Weekend plans


Being as Creative as I Choose

What I love most about my work


So please feel free to book some time for a chat about you!

I also love to talk!